Media Intelligence: 8 Social Media Challenges Client’s Faces

Since the start of the year, 43% of consumers say they’ve spent more time on social media During the pandemic, the amount of marketing money allocated to social media activity increased dramatically, and senior marketers predict social to account for 24.5 percent of their budgets within the next five years, up from 15 percent today, according to the 2021 CMO Survey.

To plan and execute all of that social media marketing activity, brands need support from firms like yours. 

The following are the top social media issues for brands, as well as the most promising prospects for agencies:

1.       Content Creation & Research

The core of modern marketing is content, and most firms rely on outside agencies to help them create it. Whether it’s developing content for the brand’s owned social channels or analyzing social data and analytics to better understand the audience and come up with multi-channel content ideas, it’s all part of the job.

2.       Choosing the Correct Audiences

When compared to a scattergun approach, you may help customers give their content and campaigns a laser focus and achieve superior ROI by employing social analytics to investigate and categorize online consumers.

3.       Keeping Up with Social Trends

In the realm of social media, new platforms, features, and consumer behaviors develop every year. This is especially true at this critical juncture in history. Because it’s difficult for in-house marketers to stay on top of everything when they’re focused on their day jobs, they frequently turn to a trusted agency partner who can provide this kind of insight in a context that helps them understand what the trends mean for their brand and what action they should take.

4.       Creating a Return on Investment (ROI) for Social Media

It’s difficult to justify spending money on social media if you can’t show that it pays off. Another area where clients seek assistance from outside specialists is in this area. Understanding how to track the performance of social media campaigns and link them to larger corporate goals is a useful ability.

5.       Setting up Working Social Media Strategy 

In-house marketers frequently lack the breadth of knowledge that comes from working with a variety of companies, which is why they employ agencies because you provide expertise gained through working with a variety of clients. You’ll become a valuable partner for your clients if you can advise them on social methods that have worked for other businesses.

6.       Online Communities: Engaging and Growing

One of the most effective aspects of social media marketing for brands is the ability to establish a community of interested followers who have opted in to hear more from them on their social channels. However, fostering and building those communities requires a great deal of talent and perseverance, and it can be difficult for enterprises to locate that kind of expertise inside their ranks. Community management agencies with a track record of success will have an edge.

7.       Managing Social Media at a Large Scale

Running a social media marketing campaign for a single small business might be difficult enough, but scaling it up to numerous larger businesses can soon become a nightmare. Helping businesses manage social media at scale, including determining the right tech stack for the job, may elevate agencies from being viewed only as a tactical execution team to a more strategic, consultative relationship.

8.       Social Media Management at Scale

Running social media marketing for a single small business might be difficult enough, but scaling it up to numerous larger businesses can soon become a nightmare. Helping businesses manage social media at scale, including picking the appropriate tech stack for the job, can elevate agencies from being viewed only as a tactical execution team to a more strategic, consultative relationship.

          read more :  6 Elements of Real-Time Marketing