Media Intelligence: How to market your product to Generation Z?

There is substantial debate about the year someone must be born to be considered a member of generation Z. Depending on whom you ask; Generation Z began sometime between 1995 and 2000.

While the birth year is a little hazy, the Millennials and Generation Z have several distinct characteristics. One of the most significant differences between Millenials and Gen Z is their attitude toward technology.

A millennial is someone who grew up without having access to an iPhone, high-speed internet, or social media. On the other hand, Generation Z grew up in a world of cell phones and social media. Generation Z is often portrayed as “tech-savvy” and “social media obsessive.” This is because such technology was available to them during their upbringing.

Make use of influencer marketing.

Because 88 per cent of current students use Instagram and Snapchat, influencer marketing is a great way to connect with Generation Z. Influencer marketing may help brands gain more reputation. According to a Google survey, 70% of teen YouTube viewers consider YouTube influencers more relatable than traditional celebrities.

Influencer marketing increases more than simply reputation! According to the Influencer Marketing Hub, this type of marketing directly impacts the bottom line. According to their findings, every dollar spent on influencer marketing yielded a $7.65 return on investment!

Don’t forget to go mobile-first

As previously said, a smartphone is the most commonly used digital device among Gen Z members. As a result, our marketing activities must be either mobile-first or mobile-optimized. Mobile optimization is critical these days, regardless of whom we’re trying to reach. Create an app and deliver users ‘push alerts’ to keep the brand in front of their minds.

Maintain interesting content.

According to studies, Generation Zers have an average attention span of 8 seconds, compared to 12 seconds for millennials. Multi-screening is extremely popular among this generation. In a short period, many people watch TV, look through their social media feeds, and use their laptops. As a result, our material must grab their attention within the first few seconds.

We must make sure that our social media channels are brimming with exciting information. Keep abreast of technological advancements that may apply to our marketing approach. Many firms, for example, included virtual reality (VR) in their advertisements last year.

The on-demand customer

Many of us are using social media to air our grievances and seek answers. According to an American Express survey, Gen Z is more than twice as likely as Millenials to abandon a brand due to insufficient social media functionality or responsiveness.

According to Convince and Convert, responding to a social media complaint can improve customer advocacy by up to 25%. If at all feasible, answer questions and queries within an hour or two. We can use social media engagement platforms to stay on top of our social media mentions and maintain top-notch responsiveness. 

Make use of video.

The importance of using video – preferably live video – has been discussed extensively by marketing professionals. The organic reach is dwindling. Facebook and Instagram, for example, are rapidly filtering out content from our newsfeeds in favour of posts from friends and family. 

As a result, social media algorithms favour video over other types of content. As a result, video can help us expand our brand’s reach.Video is an excellent approach to reach Generation Z, as 52 per cent of them spend at least an hour every day on YouTube.

Be a trustworthy brand.

60 per cent of Gen Z will support brands that make a statement on human rights, racism, and sexual orientation that they believe in. Over the last few years, brands like Lush have been increasingly prominent.

 Consider the environmental impact of your packaging or the manufacturing process. You may also include activism in your brand’s tone of voice or discover opportunities for your company to participate in philanthropic projects.
read more: Customer Retention in an Era of Dying Brand Loyalty