Media Intelligence: Top 10 Common Customer Needs

In today’s economy, what does it take to achieve a competitive advantage? Price, product availability, quality, corporate reputation, and convenience of doing business are all essential factors in acquiring market share, according to some. However, if you take a step back, you’ll notice that all of these characteristics revolve around the ability to identify and address client demands.

In today’s rapidly changing business market, businesses must stay competitive. Customers will simply go to your competitor if your product or service fails to suit their needs. Of course, this is bad for business, so it’s critical to stay on top of what your customers want and need today and in the future.

How do you be sure you’re meeting the demands and expectations of your customers? Here’s a step-by-step strategy to identifying and meeting the ten most frequent client requests.

What Are the Needs of Customers?

Because customer needs can take many different forms, there isn’t a single best answer. It could be a need for a product to fulfil a purpose. A garden centre, for example, carries a wide range of lawn care tools, plants, and décor.

It could be a service that provides convenience, such as curbside delivery from your favourite restaurant. It might also be a call centre that can address product-specific queries before a customer place an order with you.

A customer may not always know what they need or want from a company, but they will recognise it when they see it.

What Are the Most Frequently Requested Services by Customers?

For a variety of reasons, customers seek solutions from businesses. Some are attempting to alleviate customer discomfort by simplifying a task or resolving a problem. Others may choose you to save money or to spend more money to get a better experience than your competitor.

The following are some of the most common customer requirements:

1. Price/Budget

Customers who are shopping within a specific price range or who are working within a strict budget will select products, services, and companies accordingly.

2. Convenience

Customers are becoming less ready to jump through hoops to get what they want. They require items that are practical solutions to their concerns, as well as firms who make it easy to find and acquire those products.

Kroger has perfected this with its online grocery ordering service that can be picked up in-store. To show customers exactly what to do, the company created a video and FAQ.

3. Product Usefulness

Customers may purchase things depending on how well they operate to meet necessities. For example, a mobile business owner could prefer a cloud phone system to an on-premises phone system so that they can take calls while away from the office.

4. Designing a Product

Customers may choose a product based on its design, similar to how they might choose a product based on its functioning. The rivalry between Android and iPhone is a typical illustration of this. Some people prefer the iOS interface and functionality over Android’s more configurable interface and functionality.

5. Compatibility

Complementary product providers should think about how their products interact with one another for the end-user. Similarly, think about the various items your customers use and how your product may compliment them.

6. Product Excellence

Customers who want their product to last and provide them with their money’s worth are frequently concerned with product quality.

This could mean the difference between buying a pair of inexpensive sandals from a mass merchandiser or buying a pair of Chacos that will last a decade.

7. Information

Customers who aren’t ready to buy may require additional information. Educational articles, demo videos, reviews, and FAQs on your products or services can assist people to find answers to their issues and move forward with confidence. A case study could be useful as well.

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8. Efficiency

Some consumers are looking for products that can help them speed up a time-consuming operation. A strong hairdryer, a block of firestarter, a no-scrub shower cleanser, or a social media management platform to simplify content publication are all examples of this.

9. Options

To different clients, options can mean various things. SaaS providers such as HubSpot, for example, give businesses the option of paying for a subscription on a monthly or annual basis.

10. Availability

Customers must be able to access a business, its products, or services at a time that is convenient for them. Walgreens has done an excellent job at this by incorporating pharmacy services inside its store app. Customers can use the app to check and renew medications without having to deal with the store’s auto-attendant or waiting on hold.
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