Media Intelligence: Top 6 Social Media Monitoring to Use in 2021

A social media monitoring tool isn’t just a nice-to-have; it’s a need for public relations and marketing. However, if you’re not utilizing the appropriate one or none at all, you’re missing out on a chance to generate more leads, raise income, and safeguard your brand’s reputation. Increase the return on your marketing effort, provide superior customer service, connect with key persons that can help you create more leads, or avoid a PR disaster and save your reputation.

Then, at the top of your to-do list, you should choose the correct technology for your company. A good monitoring platform will not only make your community managers’ lives easier in terms of strategy and content creation, but it will also provide you with the information you need to lead C-suite talks about the company’s next steps.

1. Sprout Social 

Sprout is primarily a social media management solution for SMEs to manage day-to-day content posting, but it also includes media monitoring capabilities.

Instead of moving between networks to track notifications, you can bring messages, mentions, and tags from core channels into one central hub with the Smart Inbox, which sits at the center of the monitoring dashboard. Set up inbox filtering and tagging to help you prioritize interactions and save time so you can focus on the most valuable online opportunities.

Set up Sprout keyword searches to keep an eye on brand and product references to keep track of the most essential interactions. Sprout’s ‘Trend Reports’ illustrate where your efforts are effective and provide a breakdown by the most common hashtags, trending topics, and famous public figures.

2. Hootsuite

The monitoring solution of Hootsuite’s social media management platform is housed in an easy-to-use dashboard. Hootsuite is most known for scheduling and Streams, which is a consolidated feed of all your brand’s mentions, comments, and tags across Twitter, Facebook, Instagram, and YouTube. This makes it simple to browse conversations, respond to or “like” them, and assign items to colleagues who are best suited to respond.

Inbox from Hootsuite is similar to Streams in that it consolidates all of your social inboxes into a single feed, allowing you to monitor and respond to messages without having to jump between channels or chase email alerts. You can also build up stored replies to reuse and update for frequently used responses as a paid add-on. It’s a viable alternative for firms with a moderate amount of online engagement.

Hootsuite Insights, a more advanced listening tool, allows you to drill deep into real-time audience trends and segmentation, assess brand health against competitors, and track conversations across blogs, forums, and message boards.

3. Talkwalker

Talkwalker is a sophisticated monitoring and analysis platform geared at large agencies and worldwide businesses looking for information on consumer mood, celebrity relationships, competitive benchmarking, and reputation management. Companies with a lot of activity in several locations can track textual content on digital and offline media in 187 languages, plus photos and logos if they upgrade to the Enterprise package.

You can collect data from over 150 million websites and 20+ social channels, depending on your plan. In addition, the entry-level package includes a year of historical data, which is extended to two years with the full subscription. Use pre-built dashboards to track brand health, audience insights, and campaign analysis, or create bespoke dashboards to analyze specific subjects and keywords. The Talkwalker analytics dashboard divides social activity into the most important data, such as mentions, sentiment, hashtags, and engagement.

Use pre-built dashboards to track brand health, audience insights, and campaign analysis, or create bespoke dashboards to analyze specific subjects and keywords. The Talkwalker analytics dashboard divides social activity into the most important data, such as mentions, sentiment, hashtags, and engagement.

4. Brand24

Brand24’s analytics and reporting tool competes with Sprout and is best suited for medium-sized businesses. You’re more likely to utilize Brand24 for middleweight analysis and reporting if you’re focusing on day-to-day media monitoring, but less so if you need to extract high-level insights. 

You can use the tool to track brand mentions and conduct keyword searches across your primary channels, as well as blogs, news sites, and visual media like Instagram and YouTube. You can also utilize the Mentions and Analysis dashboards to learn more about public figures’ online sentiment and activities. The results of your analysis can then be exported as templates, custom reports, or visualizations such as graphs and word clouds. The social listening features of Brand24 are good, but if you want to go deeper into ROI and social metrics, you’ll need to use a more complex platform.

5. Agorapulse

Agorapulse is a two-in-one technology that combines a management platform with social listening capabilities. You get a simple monitoring inbox called Social Inbox (similar to Sprout Social’s Smart Inbox) that consolidates all of your brand’s social comments, mentions, and discussions into one feed for rapid response. There’s also an integrated CRM and a complete influencer outreach dashboard.

You can measure and enhance the ROI of your content strategy with the tool’s ready-made, easy-to-export reports, in addition to the tool’s dependable publishing and scheduling tools.

6. Awario

Awario is a flexible tool that you can scale as your business grows, with Starter, Pro, and Enterprise features. It monitors the typical suspects and notifies you of brand mentions, competitors, top influencer-based interactions, and shifts in customer perception.

It may also help you improve marketing initiatives by fast responding to conversations, cutting through social noise to obtain audience insights, and responding to dialogues quickly. You can also use the tool’s search capability to locate even the most specialized chat data.
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