Media Intelligence: 5 Tips to Integrate Instagram Stories in Marketing Campaigns

Although Instagram Stories are often transient, they can have a long-term impact on your marketing. Continue reading for amazing Instagram story ideas and recommendations on how to optimize your account for business. Instagram Stories, which debuted in August 2016, was widely seen as a carbon clone of Snapchat.

If you’re curious about the influence Instagram Stories can have on your business, look no further. Instagram advertising should include stories as part of your social media marketing plan.

They’re an excellent approach to boost audience interaction while also reinforcing your brand’s message. Brands that do not use stories are squandering a significant opportunity for engagement, growth, and sales.

Today, we’ll look at how to use Instagram Stories for business. Let’s get started!

Tell Your Audience “Stories About You”

One of the most challenging things for a brand to do on social media is to talk about their product or service without sounding insincere or “sales.”

Fortunately, the new Instagram Stories About You feature could be the answer.

 Only Instagram users with a Business Account or Creator Account can use Stories About You, allowing marketers to publish material in which they were tagged or mentioned effortlessly. Including user-generated material with your branded content is a terrific approach to boost credibility and trust. It shows that you’re prepared to let your audience shine, and it’ll almost certainly help you gain more followers.

Share special offers and promotions. 

Instagram Stories are ideal for sharing limited-time deals or promotions because they only last 24 hours.

This form of content allows your company to thank its current followers for their loyalty and involvement. Furthermore, it creates a sense of urgency and exclusivity, encouraging individuals to share with their friends and family.

 Instagram Stories also has several native marketing capabilities to help you stand out with your offers and promotions. In this case, Instagram stickers, specifically the countdown one, are a terrific way to spice up this post.

Advertise on Instagram with Stories

Instagram Stories has become one of the most successful marketing tools for businesses.

Creating the ad creative — the Stories picture or video — is a crucial aspect of running Stories ads. The Stories advertising won’t look like typical Stories material if you submit regular “feed” content for Stories. You should design information that is appropriately formatted for a vertical screen. 

This will help your material appear more natural to Instagram users. It’s all about simplicity when it comes to making outstanding Instagram story advertising. You might be tempted to cram a lot of information into your ad creative.

 This may cause your viewers to become confused, resulting in a decreased conversion rate. Short language, great graphics, and a strong call-to-action are all excellent ideas.

Promote Top-Performing Interactive Content 

When brands promote top-performing content in innovative and interactive ways, it’s one of my favorite ways to use Instagram Stories for marketing.

Repurposing your finest content interactively ensures that it reaches the widest possible audience, boosting your Instagram engagement rate.

 Blog posts, press releases, product updates, announcements, and other types of material can all be used to create tales. Hundreds of brands are using interactive content to significant effect.

 Use interactive content like Instagram polls, quizzes, AMAs, games, contests, surveys, and countdowns to see what works best.

This form of story material is ideal for deep engagement because it requires your audience’s whole attention.

Tell a Remarkable Brand Story

Given that it’s named Instagram Stories, this may seem obvious. On the other hand, many brands miss the mark when it comes to capturing the essence of what makes for outstanding story material. It all starts with a strong brand narrative.

As a brand, there are nearly infinite ways to tell a story (all within the 15 second maximum Instagram story length).

When you use Instagram Stories to communicate your brand’s story, you’ll quickly see that your audience enjoys the new level of connection.

Instagram Stories are one of the most effective ways to improve engagement, brand exposure, traffic, and even sales.
read more: 10 Tips to Keep Your Brand Reputation Good