Category: Editorial

How to Measure Marketing KPIs? Part-1 admin October 25, 2021 Editorial Media Intelligence: How to Measure Marketing KPIs? Part-1   We identified marketing KPIs and categorised them into three broadly defined job functions—comms, digital, and customer marketing—to help home in on the correct marketing KPIs for each team member, due to the multiplicity of tasks… Continue reading How to Measure Marketing KPIs? Part-1

How to Deal with Negative Reviews Online admin October 25, 2021 Editorial Media Intelligence: How to Deal with Negative Reviews Online?   The online response is fantastic. It enables us to validate the work we do, to course correct in areas where we can improve, and get an overall sense of how we’re performing in… Continue reading How to Deal with Negative Reviews Online

How to Create a Viable Social Media Advertising Campaign admin October 25, 2021 Editorial Media Intelligence: How to Create a Viable Social Media Advertising Campaign?   An ad plan that you can support should be part of a full PR content strategy to build your audience. This article serves as a useful checklist for purchasing… Continue reading How to Create a Viable Social Media Advertising Campaign

How Small Business Can Leverage Social Listening admin October 25, 2021 Editorial Media Intelligence: How Small Business Can Leverage Social Listening?   Small businesses can benefit from social listening since a strong social listening platform can be utilized for numerous purposes within the company. Although social listening programs range in price from free to premium,… Continue reading How Small Business Can Leverage Social Listening

How Micro-Influencers Benefits Your Brand admin October 25, 2021 Editorial Media Intelligence: How Micro-Influencers Benefits Your Brand   Influencer marketing has exploded in popularity over the last decade, and marketers are relying on influencers more than ever to raise brand recognition. However, where once big-name influencers like Kim Kardashian were the only option, we now… Continue reading How Micro-Influencers Benefits Your Brand

How Data-Driven Marketing Influence Consumer Behavior Understanding admin October 25, 2021 Editorial Media Intelligence: How Data-Driven Marketing Influence Consumer Behavior Understanding?   The study of customers and their processes to select, use, and dispose of items and services is known as consumer behaviour. The emotional, mental, and behavioural responses of the customer are all part… Continue reading How Data-Driven Marketing Influence Consumer Behavior Understanding

Evaluate the Effects of a Crisis on Your Brand’s Image admin October 22, 2021 Editorial Media Intelligence: Evaluate the Effects of a Crisis on Your Brand’s Image   A single event on social media may swiftly turn into a catastrophe, harming a company — not just in terms of perception but also in terms of… Continue reading Evaluate the Effects of a Crisis on Your Brand’s Image

14 Proven Public Relations KPIs admin October 22, 2021 Editorial Media Intelligence: 14 Proven Public Relations KPIs   Everyone needs a goal to aim for to stay on track. Key performance indicators (KPIs) are a terrific approach to quantify previously unquantifiable and make goals more tangible.  KPIs are there to answer the question and urge… Continue reading 14 Proven Public Relations KPIs

11 Powerful Metrics to Measure Content Marketing Campaign admin October 22, 2021 Editorial Media Intelligence: 11 Powerful Metrics to Measure Content Marketing Campaign   The measures you can use to assess the performance of your marketing and public relations operations are numerous and varied. That’s why we enjoy this article, which explores 50 KPIs for… Continue reading 11 Powerful Metrics to Measure Content Marketing Campaign

10 Tips to Keep Your Brand Reputation Good admin October 22, 2021 Editorial Media Intelligence: 10 Tips to Keep Your Brand Reputation Good   When you say you’ll do something, follow through. This may seem self-evident but consider this. How many times has a banker promised to send you something, an assistant promised to pick… Continue reading 10 Tips to Keep Your Brand Reputation Good