October 19, 2021
What you include in your report will be determined by the type of report you want to make. If you’re creating a digital marketing report, for example, you might concentrate on analysing the conversion rates of your email marketing plan or the cost-effectiveness of your LinkedIn ads.
These would be two distinct types of reports, each with its own set of performance metrics. So, before you start putting together an account, consider the following:
Now that you’ve learned about the advantages of marketing reports and what they are, you’re probably eager to get started on your own. So, here are some pointers to get you started.
Consider what you’re attempting to achieve with this report. Is it more important to demonstrate the effectiveness of your marketing strategy or to justify your budget? Maybe you’re looking to hire more people?
As a digital marketer, I keep track of whether or not we’re meeting our marketing KPIs through monthly social media reports. Growth in engagement, awareness, and follower count, for example, are just a few of the measures we’ve established. The goal of our report is to show how engaged our audience is with our material.
Every marketing endeavour is driven by a goal, which is a precise, measurable, and time-bound statistic. According to CoSchedule, marketers that set goals are more likely to achieve them.
“Marketers who set targets are 376 per cent more likely than those who don’t report success. And 70% of goal-oriented marketers succeed in achieving their objectives.”
You may quickly define your marketing objectives using the SMART model. Particular, measurable, aspirational, realistic, and time-bound are the acronyms for specific, measurable, aspirational, realistic, and time-bound.
Here are some marketing objectives to consider:
The marketing team uses marketing KPIs to monitor progress toward a given target. These indicators will assist you in determining the success of your marketing activities. It’s critical that you select quantifiable, trackable, and relevant KPIs. The following is a list of possible KPIs to add to your marketing report:
Marketing KPIs are critical to your marketing strategy because they help you measure and enhance the success of your campaigns.
Because various stakeholders want to see different things, the answer to this question is entirely dependent on the stakeholders to whom you are reporting. Your coworkers, for example, will want daily details on a PPC campaign, whilst higher management will wish to a weekly or monthly high-level summary.
Marketing reports are sent out on a weekly, monthly, quarterly, or annual basis in some cases. For various sorts of reports, here are some best practices: