Media Intelligence: What Is a Marketing Dashboard and How Do I Make One?

Whatever data-tracking solution you use, you’ll need to create a marketing reporting dashboard. The dashboard is required to see the most important stats (aka the KPIs that you set at the beginning).

 The dashboard is crucial because it organizes and visualizes data to quickly see which marketing activities are working and which aren’t. Marketing reporting becomes faster and more accurate with dashboards, allowing you to take action.

When creating the dashboard, you must first establish the report’s objective, audience, and significant goal. Several of the marketing KPIs we discussed before will most likely be included.

Tip: Don’t put too many figures in one report because it will be difficult to interpret.

So, how do you go about making a dashboard? To get you started, here are some valuable hints and examples:

• Concentrate your dashboard on a single topic.
• To visualize your data, select the appropriate chart.
• Link marketing KPIs to business outcomes.
• Make your dashboards useful by making them actionable.
• Make use of a public relations and marketing reporting tool.

Best Practices & Examples of Marketing Reporting

Let’s look at some marketing reporting examples and best practices now that you know what a marketing report is, what KPIs to create, and what to include in your report.

As previously said, when generating a marketing report, you must decide on the report’s goal, audience, and frequency. And figuring this out can take some time. These best practices will assist you in working more efficiently.

• Make a schedule for your reports: Schedule your reports ahead of time to ensure that your stakeholders regularly receive the information they require.
• To get input from your audience, do the following: “How did this report benefit you?” or “What types of marketing channels do you wish to be included?” are some questions to ask your stakeholders.
• Create report templates by following these steps: Consider using a template to save time and maintain consistency in your reporting.
• Write a summary of the information at the top of the page: Because some of your stakeholders may not read the entire report, having a summary at the start is beneficial.
• Visualize your data as much as possible: Adding images to your data makes it easier to understand and absorb, as well as seeming more appealing.

Hopefully, you and your marketing executives now have a better idea of which KPIs to focus on and what kind of reports to utilise to highlight them.
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