October 21, 2021
Whatever data-tracking solution you use, you’ll need to create a marketing reporting dashboard. The dashboard is required to see the most important stats (aka the KPIs that you set at the beginning).
The dashboard is crucial because it organizes and visualizes data to quickly see which marketing activities are working and which aren’t. Marketing reporting becomes faster and more accurate with dashboards, allowing you to take action.
When creating the dashboard, you must first establish the report’s objective, audience, and significant goal. Several of the marketing KPIs we discussed before will most likely be included.
Tip: Don’t put too many figures in one report because it will be difficult to interpret.
So, how do you go about making a dashboard? To get you started, here are some valuable hints and examples:
Let’s look at some marketing reporting examples and best practices now that you know what a marketing report is, what KPIs to create, and what to include in your report.
As previously said, when generating a marketing report, you must decide on the report’s goal, audience, and frequency. And figuring this out can take some time. These best practices will assist you in working more efficiently.
Hopefully, you and your marketing executives now have a better idea of which KPIs to focus on and what kind of reports to utilise to highlight them.
read more: How to Use Semantic SEO to Boost Your Next PR Campaign