Category: Editorial

Media Intelligence: What is persona mapping, and why is it essential for your brand? admin November 3, 2021 Editorial Persona mapping is the process of creating fictional yet realistic client profiles. Personal features, ambitions, motives, attitudes, and other factors are reflected in them.   Why should you utilise persona mapping? Compared to traditional research and… Continue reading Media Intelligence: What is persona mapping, and why is it essential for your brand?

Media Intelligence: Digital Transformation Crucial For Customer Experience admin November 3, 2021 Editorial While the preceding advice will help you win back clients who have had bad CX experiences, the following tips will point you in the right way so that it never has to come to that. In 2021, brands must be customer-centric, which… Continue reading Media Intelligence: Digital Transformation Crucial For Customer Experience

Media Intelligence: How to Begin a Social Listening? admin November 3, 2021 Editorial To get your company’s social listening strategy off the ground, follow our step-by-step guide.   Establish your objectives. What do you hope to gain by using the tool? Do you want to learn more about your customer? How can you stay one… Continue reading Media Intelligence: How to Begin a Social Listening?

Media Intelligence: Why Brand Ambassadors Are Important? admin November 3, 2021 Editorial A brand ambassador, in essence, promotes a product or brand that they like and wish to share with their followers. Brand ambassadors come in a variety of shapes and sizes. Brand awareness, which includes brand promotion and image building, maybe both be difficult… Continue reading Media Intelligence: Why Brand Ambassadors Are Important?

Media Intelligence: How to Measure Marketing KPIs? Part-2 admin November 3, 2021 Editorial KPIs for Digital Marketing These individuals, which include marketing operations, SEOs, conversion rate optimisers (or occasionally acquisition managers), and others, are likely to be more data-driven, to begin with. Their ultimate goal is to track the number of reservations related to marketing.… Continue reading Media Intelligence: How to Measure Marketing KPIs? Part-2

Media Intelligence: What is Social Media Listening? admin November 3, 2021 Editorial Your company’s sales and marketing departments aren’t the only ones who should actively exploit your customer journey to drive business activity. For a variety of reasons, customer journey maps are also an essential communication tool. They assist you in the following ways: Target… Continue reading Media Intelligence: Why Should You Be Concerned About the Customer Journey and How to Avoid Customers Journey Mistakes?

Leverage Social Media Listening Tools for Your Business admin November 3, 2021 Editorial Media Intelligence: What is Social Media Listening? Every day, billions of tweets, posts, comments, blogs, reviews, podcasts, and other forms of social media are exchanged. It’s almost certain that many of those talks will apply to you, no matter what industry you’re… Continue reading Media Intelligence: What is Social Media Listening?

Leverage Social Media Listening Tools for Your Business admin October 27, 2021 Editorial Media Intelligence: Leverage Social Media Listening Tools for Your Business   The term “social listening,” another euphemism for “social media monitoring,” has been bandied around lately. On a technological level, social listening is a fancy way of saying “search.” Locating the ones… Continue reading Leverage Social Media Listening Tools for Your Business

How to Regain Customer Trust After a Negative Experience admin October 27, 2021 Editorial Media Intelligence: How to Regain Customer Trust After a Negative Experience   Your company can no longer ignore a terrible client experience. You may choose to overlook less-than-perfect brand encounters, but your customers will not! They’ll complain about poor customer service… Continue reading How to Regain Customer Trust After a Negative Experience

How to Measure Marketing KPIs? Part-2 admin October 25, 2021 Editorial Media Intelligence: How to Measure Marketing KPIs? Part-2   SEO Expert   Traffic from organic search Organic search traffic refers to the number of visitors to a website from a search engine such as Google or Bing during a given period. PageRank PageRank is… Continue reading How to Measure Marketing KPIs? Part-2