October 27, 2021
The term “social listening,” another euphemism for “social media monitoring,” has been bandied around lately. On a technological level, social listening is a fancy way of saying “search.”
Locating the ones relevant to your business effort among the billions of social interactions going on at the same time might be like finding a needle in a haystack. If a company wants to stay competitive and communicate with its customers successfully, it must use social media.
Many of your potential clients haven’t heard of you or are unaware that you can help them with one of their issues. Social listening is one of the finest ways to locate such prospects and show them what you have to offer.
When someone has an issue, they frequently start by asking questions to find a solution. They may do a quick Google search. They might post a question on a website like Quora. They could also go to a discussion forum or Facebook group dedicated to this topic.
On social media, there is much whining. A large number of these complaints are made against corporations. Negative comments about bad service, damaged items, misleading advertising, and other difficulties abound on Twitter, Facebook, Yelp, and other review sites.
You can “steal” or “poach” dissatisfied customers to your company by listening in on these chats. While this may appear to be a devious strategy, it is completely legal. You’re not slamming the opposition. Their clients have already taken this step. You’re simply providing them with another option.
Your competition may tell you a lot about what your target audience likes and dislikes. You can learn which tactics are effective for them and which are not.
You can see who is replying to their postings and how they are responding. A smaller company can gather vital information by “spying” on a more established business in the same sector or market.
Simply following your competitors on social media is one of the simplest methods to keep track of them. For a variety of reasons, this makes sense.
For reputation management, social listening is a useful technique. Whether it’s on Twitter, Facebook, or a review site, you should always know what customers say about you.
On the other hand, many brands make the error of using reputation management primarily for damage control. While it’s vital to respond to criticism and unfavorable reviews, it’s also crucial to thank those that compliment you.
When listening in on talks, don’t ignore the positive feedback and comments. Commenting on positive postings can be quite effective.
Social listening aids in the identification of industry influencers who can aid in the growth of your company. Look for online debates centered on prominent keywords in your field.
Discover who is being followed in these fields. After that, you can start receiving their newsletters, following them on social media, and contacting them in other ways. It’s not always easy to make contact with world-famous influencers. Start with micro-influencers that have a tiny yet loyal audience despite not having millions of followers.
If you want to expand your business, social listening can assist you. When scaling up, it’s critical to remember to prioritize your consumers’ needs.
You can and should inquire about and survey your present consumers’ wants and preferences.
On the other hand, social listening allows you to look across social media and the internet at your target industry. Identify products or services that people in your field could be looking for that you don’t already sell or supply.
The most ardent and frequent consumers of social search should be business development teams.
To begin, it’s useful to know what has sparked the most discussion about a potential client in the previous year, as well as how a brand compares to its direct competitors.
Beyond that, business development teams can collaborate with strategists, planners, and others to better understand the prospect’s category and market.